台灣保養品代理怎麼找？品牌主必看合作流程與選擇指南/How to Find the Right Skincare Distributor in Taiwan

尋找保養品代理商，不只是找人賣貨。

Looking for a skincare distributor is more than just finding someone to sell your products.

你想把自家品牌引進台灣，但卻遇到這些困擾嗎？
Are you planning to bring your brand to Taiwan but facing these challenges?

你可能遇到的 3 個代理痛點

3 Common Problems with Skincare Distributors

1. 價格混亂、缺乏控管力
   Pricing chaos and lack of channel control
   價格被亂丟、品牌形象失控，市場無法穩定運作。
   Inconsistent pricing damages brand image and disrupts market stability.
2. 只會拿貨、不懂品牌經營
   Just order takers, no brand building
   很多代理只會囤貨、鋪貨，缺乏策略與長遠規劃。
   Many distributors only stock products without strategic or long-term planning.
3. 不了解台灣消費者、文化差異
   Lack of understanding of Taiwanese consumers and culture
   跨境品牌在地化失敗，常因代理方缺乏行銷實戰經驗與市場洞察力。
   Localization fails because partners lack marketing experience and market insights.

為什麼選擇 Global Pass？

Why Partner with Global Pass?

我們是一家專注於保養品、香氛與生活選品的品牌顧問公司，不只是台灣保養品代理，更是一站式品牌夥伴。
We are a brand consultancy specializing in skincare, fragrance, and lifestyle products — more than just a distributor, but your one-stop brand partner.

你會想選擇我們的三個理由：
Here are three reasons why clients choose us:

1. 深耕保養與香氛產業，熟悉消費心理
   Expertise in skincare and fragrance, deeply understanding consumer psychology
   從產品定位、功效溝通，到通路選擇，都從「在地使用者」角度思考。
   From product positioning to communication and channel selection, all from a local consumer perspective.
2. 具備社群行銷實戰經驗，不只上架
   Experienced in social media marketing, not just listing products
   熟悉 IG、TikTok、Dcard 等平台的內容操作與 KOC 案例派案。
   Proficient in content management and influencer marketing on platforms like IG, TikTok, and Dcard.
3. 品牌策略 × 設計 × 內容一條龍服務
   End-to-end brand strategy, design, and content services
   協助你從 0 到 1 打造市場化的品牌聲音與視覺風格。
   Helping you build a market-ready brand voice and visual style from scratch.

合作流程簡介（含品牌策略與行銷整合）

Our 5-Step Partnership Process

我們的合作不只是進貨與上架，而是提供系統化的市場導入流程。
Our partnership is more than just product ordering and listing; it’s a structured market entry process:

1️⃣ 品牌健檢與市場診斷 / Brand audit & market diagnostics
　瞭解你的品牌現況與產品結構，提出初步建議。
　Evaluate your current brand status and product fit, and provide initial recommendations.

2️⃣ 設定目標與預算規劃 / Goal setting & budget planning
　針對台灣市場，量身制定品牌成長 KPI。
　Customize brand growth KPIs tailored for the Taiwan market.

3️⃣ 策略規劃與在地化內容設計 / Strategy planning & localization
　整合品牌調性、行銷內容、產品包裝與通路策略。
　Align brand tone, marketing content, packaging, and channel strategy.

4️⃣ 正式上架與曝光推廣 / Launch & promotion
　進入電商平台、社群渠道、沙龍/選品店通路等。
　Launch on e-commerce platforms, social channels, salons, and specialty stores.

5️⃣ 成效追蹤與優化 / Performance tracking & optimization
　提供月度報告與下一步提案，與品牌共同成長。
　Provide monthly reports and propose next steps for continuous growth.

想讓你的品牌成功落地台灣？

Ready to grow your beauty brand in Taiwan?

Global Pass 提供從品牌策略、行銷內容、通路導入、曝光操作的全方位支援。
Global Pass offers full support from brand strategy, marketing content, channel entry, to promotion.

📩 歡迎聯絡我們，了解更多台灣保養品代理合作資訊！
Contact us to learn more about skincare distributor partnership opportunities in Taiwan!